We offer a skilled team of public relations, media relations and issues management experts, communications and public relations strategists, writers, social media gurus, as well as leadership and public speaking consultants.

Under the leadership of our executive, our team offers a significant wealth of experience and expertise.

Virginia Wilkinson, BJ, BSc, IABC, President - Strategist, Media Coach, Writer, Media Buyer

Virginia has nearly 30 years of experience in public relations and corporate communications.

She is a strategic thinker and leader who has a solid background in developing and leading communications, public relations, government relations, stakeholder relations, and issues management initiatives, among many others, always focused on achieving her clients’ targeted outcomes.

A former journalist who began her career in print and television, in Saskatchewan and Alberta, free-lancing stories to national television news programs, Virginia’s journalistic background ensures she brings a keen focus on audiences, messaging and story-telling to all of her work.

Throughout her career Virginia has worked in sectors ranging from health care and social programming, innovation, education and financial services, to automotive manufacturing and sales.

She has extensive experience in issues management, public relations, event management, government relations, internal communications, media relations, and corporate writing, and she is passionate about enabling organizations to achieve their targeted goals through strategy, and a focus on audiences and messaging.

In 2022 Virginia was the recipient of the Queen Elizabeth II Platinum Jubilee Medal for Communications (2022).

Dale Johnson - Strategist, Corporate Writer, former Journalist

Dale has an extensive background as a journalist, corporate writer and communications strategist.

Dale has worked as a Communications Strategist with the University of Regina, a Senior Communications Consultant with Credit Union Central of Saskatchewan (SaskCentral), a Communications Officer with the Saskatchewan Opportunities Corporation, a Business Development Officer with Regina Economic Development Authority (now Economic Development Regina) the Business Editor for CTV Regina, a Business Commentator/Reporter/Anchor for CBC Regina and a freelance automotive journalist and photographer.

Bruce Johnstone - Writer, former Journalist and Financial Editor

Bruce Johnstone received his Bachelor of Arts (Honours) degree in English from the University of Saskatchewan in 1975.

After working briefly with the provincial government as an information officer, he joined the Leader-Post in 1977 as the L-P's bureau reporter in Estevan.  He moved back to Regina in 1979 and worked as a general assignment reporter, labour reporter and feature writer before joining the business department in 1983.

He took over as financial editor in 1985. For more than 30 years, Johnstone was in charge of business coverage for the Leader-Post. During that time, he won awards for his writing from the Canadian Institute of Mining and Metallurgy (CIM), Canadian Association of Financial Planners and the Saskatchewan Reporters' Association. He also received the Saskatchewan Chamber of Commerce Lifetime Achievement Award in 2017.

Tammy Robert - Strategist, Writer, Social Media Guru

Tammy Robert is a public relations expert, political blogger, and social media guru, based in Saskatoon, Saskatchewan. She has written numerous articles and op-eds for local and national media including Rogers, Maclean’s, and CBC.

She has provided strategic public relations advice and direction to a wide range of agencies since 2016. She was the executive producer of the John Gormley Live Show (NewsTalk 980) from 2010 to 2014.

Edward Willett - Award-winning Author, Writer, Editor, Proof-Reader

Ed Willett is a award-winning author of more than 60 books of science fiction, fantasy, and nonfiction for readers of all ages, including 20 ebooks. 

He has written, edited, formatted and published numerous books through his own publishing company, Shadow Paw Press.  Ed is also a former journalist and communications specialist.

Brian Wood - Award-winning Graphic Designer

Brian Wood is recognized as among Canada’s top graphic designers, providing consistently high-quality products in all media formats. With more than 35 years in the industry, Brian has worked with international, national and local private sector corporations, federal and provincial crown corporations, federal, provincial and municipal governments, departments and agencies on a wide variety of products including ad campaigns, annual reports, package design and promotional materials.

In addition, Brian’s projects have included the creation of visual identities for organizations such as CUETS (Credit Union MasterCard), the McCallum Hill Group of Companies, Cochrane Engineering, Redhead Equipment, TransGas, Consult Asia and Tourism Saskatchewan.

Brian’s skills have been recognized through awards such as the NAAN Awards (North American Advertising Network), BPME International Gold Medal Awards (Broadcast Promotion and Marketing Executives), Kansaki Award, “24 Carat Gold Medal Awards”, SARA Awards … and more.

Joel Wilkinson, M.Sc,. R. Psych., PCC

Joel Wilkinson is an Executive Coach and Leadership Consultant. Throughout his career spanning 20 years, Joel has held internal leadership and executive roles in several organizations in addition to providing consulting services to a wide range of organizations nationally and internationally.  He brings a wealth of experience and a broad understanding of key organizational success factors and managing the challenges of rapid change and growth. 

Joel has worked with thousands of leaders, executives, national team athletes and other individuals - helping them achieve personal, career and business success.  He brings his background as an athlete, coach and sport psychologist to his understanding of supporting the development of individual, team and organizational potential. 

Joel’s approach is to fully understand the unique needs of each organization or individual, to create strong collaborative relationships, and to implement practical and effective solutions to create desired results.