Media Coaching

We are a leading media training provider with a background in journalism, and nearly 20 years experience in coaching individuals, from front-line workers to CEOs, in the public sector, private sector, and in non-profit organizations from across western Canada.

We offer a mix of classroom style/group learning, and interactive, on-camera training. Download our brochure here.

Our full day, half-day group and/or one-on-one media training/coaching will provide your team with the skills they need to succeed in media interviews. Your team will leave these sessions with the ability to pitch story ideas to journalists, and successfully manage through challenging media interviews.

All of our sessions are tailored to you, our customer, so that on-camera interviews focus on issues specific to your organization.

Coaching sessions are led by Virginia Wilkinson, a former journalist and senior communications executive with more than 20 years of experienced in the delivery of media relations coaching. Sessions are tailored to the client and may include an interactive presentation on:

·       how to get your stories covered by the media;

·       how to manage your side of the interview;

·       how to develop your media message;

·       how to get your message into the story;

·       how not to be misquoted;

·       what not to say to the media;

·       how to become a trusted source; and

·       how to have a successful interview.

Following the presentation, participants are given the opportunity to test what they have learned in mock interviews with the media coach.

These mock interviews provide participants with experience dealing with "media", in a non-threatening situation. Participants will find a significant improvement in their understanding of the media and the way in which they deal with the media, by the end of the session.

All participants receive a media coaching handbook, as well as media tip cards to take home with them.

Who needs Media Coaching?

Anyone in a position of authority in an organization such as:

·       managers;

·       directors;

·       executive officers;

·       ministers; and

·       anyone in charge of a program.

If you provide information to someone who may sometimes speak to the media , if you want to know how to have programs or issues covered by the media, this session is for you as well.